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Considered to be “the Amazon of China” Dangdang offers more than 630,000 books and other media products on its Web site, as well as selected general merchandise products including beauty and personal care products, home and lifestyle products, and baby, children and maternity products. In July 2009, it launched the dangdang.com marketplace program, which allows third-party merchants to sell their general merchandise products alongside its products.
E-Commerce China Dangdang... (see research report)
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